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Toyota Motor North America Introduces Next-Generation Multimedia System To Deliver Best In-Car User Experience

Mount Equity Group Tokyo, Japan > News > Markets > Toyota Motor North America Introduces Next-Generation Multimedia System To Deliver Best In-Car User Experience

PLANO, Texas, June 11, 2021 /PRNewswire/ — As the need for a more personalized and intelligent in-vehicle experience continues to grow and be a driving force behind vehicle selection, Toyota Motor North America (TMNA) is proud to unveil a new multimedia solution delivering an exceptional in-car user experience.

Developed in North America
 
As a result of listening to customers’ requests and anticipating their future desires, TMNA turned its focus in-house to develop a superior solution. With the philosophy of One Toyota in mind, the formation of the Connected Technologies group took shape in 2018. The new group aimed to unify customer experience, in-vehicle technology, value chain and connected revenue process – functions previously scattered across the organization. Connected Technologies invested in the expansion by building an agile, cross-functional team of more than 400 dedicated team members and business partners. From the outset, the team began development of solutions that would meet and exceed customer needs and deliver amazing and personal connected experiences.

“With the new multimedia system, we focused on the needs and wants of the customer and what would enable a more seamless and enjoyable experience on the road,” said Charan Lota, executive chief engineer and vice president at TMNA Connected