Tim Cook, chief executive officer of Apple Inc., speaks during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Monday, March 25, 2019.David Paul Morris | Bloomberg | Getty Images
New and existing Verizon wireless subscribers will get six months free of either Apple Arcade or Google Play Plus with a line activation on select unlimited plans. Subscribers to Verizon’s “Play More” and “Get More” unlimited plans will get 12-month offers, the company said.
Verizon has been adding content to its wireless subscription plans to differentiate from rivals AT&T and T-Mobile while attempting to become the primary point of contact for customers who enjoy bundling services. Verizon currently offers free Disney+, ESPN+ and Hulu, Apple Music, and one year of Discovery+ for certain unlimited plans.
Verizon is trying to diversify bundles by offering gaming subscriptions in addition to TV content. Verizon previously ran a promotion for 12 months of PlayStation Plus and PlayStation Now last year. Free gaming also boosts Verizon usage and can showcase the speed of the company’s 5G network.