Wawa President and CEO Chris Gheysens knows how to capture the attention of college students.
“He rolled up in style with the Wawa truck offering soft pretzels, hot chocolate and coffee,” said marketing major Maksim Berlenbach. “Especially towards the end of the semester, we definitely appreciate that coffee.”
The red and white Wawa truck served snacks for two hours followed by a talk by Gheysens to Rohrer College of Business (RCB) students and a question-and-answer session.
Gheysens shared information about Wawa, the business world and his own experiences.
“As a college student speaking to a CEO, especially one who is so close to home, it’s nice to be able to be able to ask the question: How did you get to where you are today?” Berlenbach said.
Berlenbach, of Egg Harbor Township, said he gained great insight into Wawa’s detailed system of planning, which impacts everything from how much sauce to…
