The largest dating apps in the U.S. are banding together in support of Covid-19 vaccines, in the hopes that it’ll be a hot vax summer.
For the uninitiated, hot vax summer plays on the idea that once single Americans get their coronavirus vaccines, there will be a surge in dating, hookups and overall social opportunities due to all the pent-up demand. (You may also know it as shot girl summer.)
Match Group’s Hinge, Tinder, OKCupid, BLK, Chispa, Match and Plenty of Fish users will be able to share their vaccine status and get some premium benefits. Bumble and Badoo will also be able to note whether they’re vaccinated, and receive some complementary credits.
Bumble‘s and Match Group’s latest earnings reports already indicated what all of the social media anecdotes are saying — people want to hook up again. Though, Match executives put it another way in its letter to shareholders, calling this the “summer of love.”
In its earnings release, Match said it anticipates total revenue of $680 million to $690 million in the second quarter. That would represent 22% to 24% year-over-year growth. Additionally, the