Focusing on your small business’s sustainability isn’t just good for the environment — it can also benefit your bottom line. Thirty-two percent of consumers are willing to pay more for sustainable goods and 66% rank sustainability as one of their top five drivers behind a purchasing decision, according to the 2022 Sustainability Study from Simon-Kucher & Partners, a global consultancy firm.
While investing in sustainability may seem out of reach for some business owners, it doesn’t have to be. Learn how to decrease your ecological footprint — and even save money — with these three tips.
1. Reduce your energy consumption
One of the easiest ways to improve your business’s sustainability is to reduce your energy consumption, says Casey Donahue, founder of Optiwatt, a tech company that helps electric-vehicle owners lower electricity costs.
You can make simple changes such as opening windows for light and ventilation…
