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Morgan Stanley names new marketing chief and adds new wealth division leadership from E-Trade

Mount Equity Group Tokyo, Japan > News > Markets > Morgan Stanley names new marketing chief and adds new wealth division leadership from E-Trade

Andy Saperstein, the recently named co-president of Morgan Stanley and head of the bank’s wealth management division.

Morgan Stanley has named new leaders in its wealth division as it integrates E-Trade. The bank also recently named a new chief marketing officer, previously with E-Trade. Andy Saperstein, recently named co-president of the firm, detailed the changes in a memo. See more stories on Insider’s business page.

Morgan Stanley has added several E-Trade executives to its sprawling wealth management division’s leadership team and recently named a new chief marketing officer for the firm, according to a memo co-president Andy Saperstein sent to employees on Wednesday.

The New York investment bank has been in the process of meshing E-Trade and its $4.2 trillion wealth management business at a moment when retail investors, who have long flocked to E-Trade as a do-it-yourself trading platform, are flooding the markets. Morgan Stanley closed on its acquisition of the brokerage last October.

Alice Milligan, who was previously E-Trade’s chief customer officer, was recently named Morgan Stanley’s chief marketing officer, Saperstein said in the memo. She takes the reins from Audrey Choi, who has run