CMCSASimone Biles competes on the uneven bars prior to the Senior Women’s competition of the U.S. Gymnastics Championships at Dickies Arena on June 06, 2021 in Fort Worth, Texas.Jamie Squire | Getty Images
NBCUniversal, the parent company of CNBC, announced Monday it will show more than 7,000 hours of content from the Tokyo Olympics across its networks and streaming platforms.
Historically, the Summer Olympics has been a massive draw for viewers. In 2016, the two-week event attracted an average of 27.5 million viewers across all NBC platforms, and delivered 3.3 billion minutes of streaming video. The 2012 Games in London attracted roughly 31 million viewers, and the 2008 Beijing Olympics averaged 27 million viewers.
This year’s spectacle, which was postponed from 2020 because of the Covid pandemic, runs from July 23 to Aug. 8, with NBC’s broadcast network anchoring prime-time events. The games will include 41 sporting events, including new competitions such as baseball, softball, skateboarding, surfing and karate.
NBC will show popular competitions, including the USA men’s basketball team’s chase for a 16th gold medal, women’s basketball, women’s soccer, swimming and gymnastics featuring USA champion Simone Biles. More than 5,000 hours will stream on NBColympics.com
In addition, cable sports network NBCSN will