AMZNGOOGLGoogle CEO Sundar PichaiGoogle
Google is deepening its partnership with Shopify by making it easier for the company’s 1.7 million merchants to reach shoppers in Google Search and across some of its other properties.
The move comes as Google and Shopify are ramping up their efforts to compete against Amazon in e-commerce. Amazon is also increasingly competing with Google on search ads for commercial queries, which typically mean a consumer is actively considering a purchase, and is expected to earn 19% of all search ad revenue this year, compared with about 57% for Google, according to eMarketer.
Shares of Shopify popped as much as 4% on the news.
Google made the announcement during its conference for software developers, Google I/O, which kicked off on Tuesday. The company didn’t offer many details about the integration, but it said it will allow Shopify businesses to appear across Google Search, Maps, Lens, Images and YouTube “with just a few clicks.”
In a blog post, Google said this will make Shopify merchants’ products more discoverable across its various properties.
“We believe you deserve the most choice available and we’ll continue to innovate on shopping every step of the way,” said Bill Ready, president of commerce and payments at
