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Small Business Focus: CAKE Society Co.

Mount Equity Group Tokyo, Japan > News > Business > Small Business Focus: CAKE Society Co.

This column is sponsored by BizLaunch, a division of Arlington Economic Development.

CAKE Society Co., founded by Executive Director Colton Gibbons, provides access to health, dance, fitness and community in a group fitness setting.

Opened in March of this year, CAKE Society Co. is different from other fitness organizations. It is one of the only BIPOC (Black Indigenous Person of Color) and trans-led dance-oriented fitness organizations.

“I created Cake Society Co. to challenge the traditional toxic fitness culture which supports only one kind of body and vision,” Gibbons said. The word “cake” is an acronym and a pledge for the organization’s main pillars — Community, Activism, Kindness and Equity.

Like many Arlingtonians, Colton moved to Arlington for graduate school and fell in love with the community. “I love the passion and activism that the community offers,” Colton said. “I like that Arlington is…

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