Guest columnist Ashley Rector is the founder of Laura Alexandria Marketing and the newly opened Plum Hill Creative Studio in Lakewood.
As a small business owner, reaching your ideal customer in a world full of 6-foot social distancing restrictions and mandatory masking was a challenge during the COVID-19 pandemic.
The warm smile of a friendly face or firm grasp of a handshake didn’t exist. Many of us had to find new ways to connect and remain in contact with our customers in an authentic way.
Social media was virtually the only way to do so — and I would know: That’s the No. 1 tip I tell my clients who are seeking marketing help.
After just three years of running my social media marketing business, I’ve seen so much growth with my clients. Business owners from all over the world came up with new ways to showcase their products and get in front of their consumers.
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