TokyoTokyo Mon - Fri 10:00-18:00 +81 (368) 662-975
info@mountequitygroup.com

Apple says consumers and advertisers spent more than $600 billion through apps last year

Mount Equity Group Tokyo, Japan > News > Tech > Apple says consumers and advertisers spent more than $600 billion through apps last year

In this article

AAPLTim Cook on stage at Apple’s September 10, 2019 event.Source: Apple

Apple said Wednesday that its App Store facilitated an estimated $643 billion in billings and sales during 2020, according to a new study commissioned by the company.

The figure marks a 24% increase from last year, as the Covid-19 pandemic pushed many consumers toward their phones and tablets.

The latest figures come as Apple faces increased scrutiny over how it profits from in-app purchases. Apple takes a cut of between 15% and 30% from purchases of software or digital goods from apps distributed through the App Store.

Developers have alleged that Apple’s App Store platform is unfair to smaller companies. Most recently, Epic Games sued Apple and argued in court that the company’s App Store is anti-competitive.

Apple has denied the allegations and has said it “does not have a dominant market share in any category where we do business” and recently cut its App Store commissions to 15% for smaller companies. In response to the suit, Apple is arguing that it built the App Store and gets to set the rules, which are designed to ensure that apps are high quality and secure.

The study from the Analysis Group includes both transactions that